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Brave browser bat1/17/2024 ![]() That said, seeing how the Internet Archive is the 182nd most visited page in the United States and the 258th most visited website in the world, it seems that Brave’s reward system is more of a supplement rather than an alternative to ad revenue-in its current iteration. Taking the lower of the two values, the revenue from one million visitors would equate to at least $2,800-a 64 percent decrease from Brave revenues alone based on these rough estimates. A page can also run multiple ads simultaneously. The average for Google display ads is $2.80 while the cost for the same number of impressions on Facebook averages $7.20. Cost per 1,000 impressions can range anywhere from $0.1 to $50. However, $1,000 in revenue per one million visitors is not enough to supplant ads.įor reference, it is standard for advertisers to charge per 1,000 impressions. ![]() To account for the growing number of users Brave has had since 2017, we will (arbitrarily) increase revenue 1,000-fold. If all internet traffic was active on Brave, we can expect the revenue to increase by roughly 636 times. Related: Brave’s New ‘BAT Community’ Unites Basic Attention Token Fans and Content CreatorsĮven if all internet users of the world were active users of Brave, the extrapolated revenue would still not match earnings from ads.Ĭurrently, the internet has roughly 3.5 billion users and Brave has 5.5 million active users. The figure translates to $1 for every one million visitors (roughly 8 million page views), which is minuscule by relative standards. This means that ’s BAT (in USD) income per visit stands at just $0.000001. SimilarWeb estimates that gets around 100 million visitors every month, which if estimated liberally, would put its visitor count at almost 2.4 billion over the past two years. However, if the same rate of payment per visits and payment per user reported also applies to these new publishers, ditching Google and Facebook ads might be a long way away.Ī reportedly received an equivalent of $2,500 from 2017 to 2019. Source: Brave Rewards panelĬonsidering the size of these audiences, these two publishers could significantly help Brave adoption. First We Feast, an online food-culture magazine that has 5.7 million subscribers on YouTube, recently became a Brave Verified Publisher, along with the LA Times. Are Brave Rewards a Sustainable Alternative to Online Ads?Īfter enrolled in Brave’s reward program in 2017, many other large companies also joined the movement. It was also proof that the current web, the one that’s driven by ads that know our every move, doesn’t have to be the web of the future,” the company said on their blog. While it was initially only thought of as a way to support a like-minded tech organization, was surprised to find that their tip jar had accumulated more than 9,000 BAT- the equivalent of $2,500. ![]() The San Francisco-based non-profit digital library signed-up to be a Brave creator a few years ago, having seen the micro-donations feature as a “fun experiment.” One of the earliest adopters of Brave’s ‘creator’ feature was, also known as the Internet Archive. ![]() Brave browser’s number of active users has grown considerably, Basic Attention Token (BAT) has appreciated 160 percent year-to-date, and the number of high-profile websites enabling Brave Rewards has exploded. Brave Creators See Revenues from Micro-Donationsīrave, the first blockchain-based decentralized browser in the world, has entered the second quarter of 2019 with impressive growth. The browser’s micro-donations feature has also been endorsed by several other major websites, which could mean a web driven by ads and the sale of user data could become a thing of the past, suggested. The Internet Archive, a San Francisco-based non-profit digital library-reported receiving $2,500 in Basic Attention Token (BAT) tips. ![]()
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